Post by account_disabled on Dec 2, 2023 21:48:38 GMT -8
Research from Stanford University indicates that humans are able to remember information. Up to 22 times better if the information is in the form of a story. This is in line with Single Grain's information that says "Storytelling It can create a conversion rate that leads to sales up to 30%.” So, isn't it strange that the principle of Storytelling has been increasingly used in marketing and has caused many brands to pick up this principle and use it? Able to create Brand Loyalty among customers of each brand. Today, the author invites you to question the reason of the human brain that makes it addictive to Storytelling marketing.
What is Storytelling? Before we get to the real reason why the human brain is so addicted Phone Number List to storytelling marketing, Let's again understand what the principles of Storytelling really are. According to the National Storytelling Network, an organization that promotes knowledge about storytelling for society. Storytelling is defined as the art of interacting with language and explaining to demonstrate details. of the story by stimulating the listener's imagination with the story In addition, from the Frogleaps website (a website providing knowledge about communication), it is said that “Storytelling is the science of telling stories to create the participation of the listener.
Through the communication of various information or knowledge In a form that can create enjoyment in listening as well.” Moreover, the online media design institute, Interaction Design Foundation, mentions Storytelling as a principle used in order to enter the minds of listeners. By creating a sense of participation and creating emotions for the listener. The author therefore concludes that the principles of Storytelling are principles that combine the information or facts that need to be communicated with the creation of stories. Which can invite readers to feel emotions and imagine those stories. Therefore, Storytelling is a principle that can change existing information to make it more impressive and interesting. However, the principles of Storytelling are not set in stone.
What is Storytelling? Before we get to the real reason why the human brain is so addicted Phone Number List to storytelling marketing, Let's again understand what the principles of Storytelling really are. According to the National Storytelling Network, an organization that promotes knowledge about storytelling for society. Storytelling is defined as the art of interacting with language and explaining to demonstrate details. of the story by stimulating the listener's imagination with the story In addition, from the Frogleaps website (a website providing knowledge about communication), it is said that “Storytelling is the science of telling stories to create the participation of the listener.
Through the communication of various information or knowledge In a form that can create enjoyment in listening as well.” Moreover, the online media design institute, Interaction Design Foundation, mentions Storytelling as a principle used in order to enter the minds of listeners. By creating a sense of participation and creating emotions for the listener. The author therefore concludes that the principles of Storytelling are principles that combine the information or facts that need to be communicated with the creation of stories. Which can invite readers to feel emotions and imagine those stories. Therefore, Storytelling is a principle that can change existing information to make it more impressive and interesting. However, the principles of Storytelling are not set in stone.