Post by account_disabled on Jan 22, 2024 19:09:19 GMT -8
We asked our partners - Workogram translation and localization bureau to translate the article . Improve your SEO knowledge with this comprehensive collection of tips from Google Search Representative John Mueller . John Mueller As a spokesperson for Google Search, John Mueller shares so much useful information about SEO that keeping up with it could become a full-time job. Every week, Muller helps SEO professionals by answering their questions in a live Q&A. Many of the tips you'll find here are taken from those work meetings. This compilation also includes highlights from the search explainer videos that Mueller releases a little less frequently. All of these little tidbits of Google insider information are grouped by category, starting with ranking factors.
Here is a selection of the best tips that you might not have paid C Level Executive List attention to. Ranking factors 1. Google does not have 200+ ranking factors Google previously stated that its algorithm takes into account more than 200 content ranking factors. Google officially rejects this figure, saying it is untrue and gives a false impression of how its algorithms work. …We've moved away from the 200+ ranking signals number in part because we feel like even having that number is a bit misleading in the sense that Google has a spreadsheet of all the ranking signals and they can just sort them by importance and tell me, which of them it is about. And this is not so. 2.
The number of backlinks does not matter The total number of links leading to the site does not play a role for Google. One good link from a relevant site can be more effective than millions of low-quality links. …You can create millions of links on millions of sites at will, and we can just ignore them all. And there might be one really good link from one site that is a really important sign for us that we should consider that site relevant because it has that one link… So the total number is basically irrelevant. 3. Changing the dates will not improve the ranking Changing the publication date of web pages without making any substantive changes will not help you improve your Google search rankings. I don't think it makes a difference in terms of search, and we definitely won't rank those pages differently in search just because you changed the date and time on the page.
Here is a selection of the best tips that you might not have paid C Level Executive List attention to. Ranking factors 1. Google does not have 200+ ranking factors Google previously stated that its algorithm takes into account more than 200 content ranking factors. Google officially rejects this figure, saying it is untrue and gives a false impression of how its algorithms work. …We've moved away from the 200+ ranking signals number in part because we feel like even having that number is a bit misleading in the sense that Google has a spreadsheet of all the ranking signals and they can just sort them by importance and tell me, which of them it is about. And this is not so. 2.
The number of backlinks does not matter The total number of links leading to the site does not play a role for Google. One good link from a relevant site can be more effective than millions of low-quality links. …You can create millions of links on millions of sites at will, and we can just ignore them all. And there might be one really good link from one site that is a really important sign for us that we should consider that site relevant because it has that one link… So the total number is basically irrelevant. 3. Changing the dates will not improve the ranking Changing the publication date of web pages without making any substantive changes will not help you improve your Google search rankings. I don't think it makes a difference in terms of search, and we definitely won't rank those pages differently in search just because you changed the date and time on the page.