Post by account_disabled on Mar 6, 2024 22:11:30 GMT -8
Finding original ideas for your content marketing and social media marketing strategies is not easy at all, we know that. We know the risk: almost always doing the same things with the same results. How to experiment with new formats and test your fan base? How to attract more and more new customers thanks to content? Let's see some tips on strategies to consider to stop always doing the same things when we talk about content marketing and social media marketing. Bring people into your company We all want to move, get to know and see new places. This is why it would be nice, with all the necessary precautions, to open the doors of your company . Especially if it is quite well known in its sector or if the location has recently changed.
And if physically this practice can be a little scary, focus on digital! Organize Germany Phone Number virtual tours in which you will show how you work, the meeting rooms, other services available (such as the gym, the relaxation room, etc.). If your brand is based on material production, show some phases if you can. If instead you deal with services, have them witness brainstorming moments or show the creative process. Showing what's behind it, in fact, is the realization of values such as transparency and honesty. It then works from an employer branding perspective to attract the most suitable people to work in a similar context. Videos in this sense are a deadly weapon! Content marketing and social media: collaborate with influencers to launch important messages Taking a position is important, especially in this delicate historical moment, when we are talking about so many issues that were previously little addressed.
Such as diversity, inclusion, self-acceptance, body positivity. This is why, depending on the values of the brand, it is important to plan to have your say on certain topics , possibly also relying on the words of influencers who already have their own audience and a certain sensitivity on the topic. For example, Olay launched new packaging for people with disabilities in 2021 and had model Jalees Graham talk about it on her Instagram account. The influencer was in fact the ideal person to talk about the daily problems that disabled people face and how small packaging can make a difference. Influencers start from a fundamental assumption: they already have a very specific audience ! Speaking with their voice allows us to create targeted content, inevitably hitting the chosen target.
And if physically this practice can be a little scary, focus on digital! Organize Germany Phone Number virtual tours in which you will show how you work, the meeting rooms, other services available (such as the gym, the relaxation room, etc.). If your brand is based on material production, show some phases if you can. If instead you deal with services, have them witness brainstorming moments or show the creative process. Showing what's behind it, in fact, is the realization of values such as transparency and honesty. It then works from an employer branding perspective to attract the most suitable people to work in a similar context. Videos in this sense are a deadly weapon! Content marketing and social media: collaborate with influencers to launch important messages Taking a position is important, especially in this delicate historical moment, when we are talking about so many issues that were previously little addressed.
Such as diversity, inclusion, self-acceptance, body positivity. This is why, depending on the values of the brand, it is important to plan to have your say on certain topics , possibly also relying on the words of influencers who already have their own audience and a certain sensitivity on the topic. For example, Olay launched new packaging for people with disabilities in 2021 and had model Jalees Graham talk about it on her Instagram account. The influencer was in fact the ideal person to talk about the daily problems that disabled people face and how small packaging can make a difference. Influencers start from a fundamental assumption: they already have a very specific audience ! Speaking with their voice allows us to create targeted content, inevitably hitting the chosen target.