Post by account_disabled on Mar 8, 2024 20:00:41 GMT -8
Of a technical team to improve the application; engagement : here is a crucial point for the success of an app. People need to actually use it. Engaging the public to download the app is a challenging task. When we put into perspective that the user needs to have resources such as network and storage to obtain their application, this task becomes even more difficult. All of the factors raised above directly affect the cost of creating and Country Email List maintaining a mobile app-based solution. It's clear that apps add a series of values to the business, but what if there was a cheaper solution that was easier to create and maintain ? That's where chatbots come in . Chatbots: what are they and how do they work? Basically, a chatbot is a computer system capable of interacting with human beings through a conversational interface. The channel of this interface can be based on different media, such as voice and text, for example. Its operation involves a series of technologies, mainly those based on artificial intelligence and natural language processing — but a bot can also work with simple rules and well-defined navigation flows.
In different contexts, a chatbot can be more interesting to expand your digital presence. Returning to the same points mentioned previously, we can easily see that a bot presents itself as a more viable option and can, potentially, offer a much more interesting experience for the user . Messaging apps like whatsapp, messenger and telegram are already present on the overwhelming majority of smartphones and other devices, and are the apps that people use most frequently (take the test: have you sent or received a message on one of these apps today ? So it is! ). So, just by having your contact, the person can start an interaction with your brand without having to download anything . Furthermore, the companies responsible for messaging apps keep their services updated and improve the user experience with their channels every day. Main advantages of bots right off the bat, we've already solved the problem of device and platform diversity . The main messaging channels are already present and consolidated in the most used operating systems in the world, with stable versions and a rich user experience.
Furthermore, the same bot can be present in more than one messaging channel, reaching your customer wherever they are. From a maintenance point of view , a chatbot offers much higher maintainability than a traditional application. On platforms like blip, it is possible to change the bot's phraseology in a simple way, create integrations with third-party services and expand the functionalities of your smart contact in a cheaper and scalable way. All problems that would be solved on different screens of an app can be mitigated through a simple conversation. The possibility of a multichannel bot is also a positive point for its maintenance, in which any update can be reflected simultaneously on all platforms where the bot is published. Let’s now compare engagement . Without much effort, we already have an advantage for bots, as they can be found in the applications and services that users already use. Another aspect favorable to bots are the tools and resources available to attract users. On facebook messenger, for example, we can mention click to messenger and messenger code , which allow the bot to be discovered without even having to look for it.